CORDURA

What is Cordura?

CORDURA was the registered name of a certified (nylon) fabric from DuPont. Today, it is the registered name of a high-performance Nylon-6,6 product. It is used in a wide range of products from luggage and backpacks to boots, military apparel (such as tactical blade sheaths, ammunition pouches, etc.), and performance apparel.

It is designed to be long-lasting and resistant to abrasions, tears and scuffs.

As a brand name, CORDURA reaches back to 1929 as a development of Rayon. The product was further developed during World War II and used by the military in tires. From 1966 when new formulations of nylon proved superior, the CORDURA brand was transferred to the nylon product instead.

CORDURA has continued to be developed as a brand with new products applied to an increasing range of items such as:

• luggage
• motorcycle clothing
• anywhere that abrasion resistance is important
• sporting and recreational equipment

Cordura is a dense 1000/280 denier weave, but lightweight (about 11 oz. per yard) and breathable. It has excellent resistance to scuffing and pilling under demanding conditions. Its new super-softness makes it comfortable as well as stylish and functional. CORDURA fabric is what the most respected brands, retailers and militaries around the world use when they need to make a product that’s durable, versatile and reliable. Constructed using high tenacity fiber technologies, ounce for ounce, CORDURA fabrics are more durable than comparable unbranded fabrics. Fact is, no matter the application, our fabrics are “best-in-class.” But more importantly, they have to pass our own stringent test criteria before they can earn the CORDURA brand name. They’re available in a wide range of weights – from ultra lightweight to heavy weight. And CORDURA fabrics come in many different constructions and textures. All in all, they’re the fabrics that make strong, long-lasting products even tougher in several categories - from outdoor gear and work wear to luggage and upholstery

In the CORDURA brand world, durable fabrics are everything. Funny thing is, they play a significant role in your world, too. You just might not realize it yet. Explore each category in our Durable Products section and see for yourself how CORDURA fabrics strengthen hundreds upon hundreds of products. The general rule of thumb being, if it’s built to take some serious punishment and last a long time, it’s more than likely made with CORDURA. Cordura has properties like water repellant, tear resistance and durability. Along this, we find a huge color selection and prints in Cordura that are impossible to be found in leather.

For more than 30 years, the CORDURA brand has been recognized worldwide as the fabric of choice when it comes to durability. We’re quite proud of that fact. We’re also proud of the many terrific business relationships we’ve formed over the years and look forward to continuing them and forging new relationships as we lead the way in durable fabric innovations For more information please visit www.faport .com.

What is Fashion?

Fashion refers to the styles and customs prevalent at a given time. In its most common usage, "fashion" exemplifies the appearances of clothing, but the term encompasses more. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole. Fashion designers create and produce clothing articles. The fashion industry is currently a thriving business worldwide. This industry exploited the need of every person to be attractive and fashionable. It is a fact that a person’s social status is highly regarded if he or she is fashionable. While a man’s being fashionable is usually his sharp-dressed and well-coiffed look, a woman’s fashion sense is much more different. Women’s clothing and apparel to be fashionable and stylish should follow the trend of the time. And the trend changes very quickly, so the women must adjust and buy the new trend.

Fashion is a term so popular today that I found no reason to explain it to you. So let's come to the point. Whenever we talk about fashion, the first image that flashes in our mind is the image of a woman. Indeed, they are women alone who are most closely associated with fashion. However, in today's world, men are also not in isolation from fashion. But, studies reveal that the craving for fashion is much intense in women than anyone else.

Fashion shows are being organized from time to time by various organizations in different parts of the world. In these fashion shows, models used to wear various types of fashionable cloths and walk through the ramp, to demonstrate these cloths to the fashion lovers over there. By and large, the changing fashion trends demonstrated through these events are also peculiar to women

The terms "fashionable" and "unfashionable" were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. However, more so in the modern era items termed 'not so current' may indeed fit into the term 'Retro.' Retro fashion allows rule shifts, such as 'old is suddenly new,' thus fashionable. The term "fashion" is frequently used in a positive sense, as a synonym for glamour, beauty and style. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term "fashion" is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism. A number of cities are recognized as global fashion centers and are recognized for their fashion weeks, where designers exhibit their new clothing collections to audiences. These cities are Paris, Milan, New York, and London. Other cities, mainly Los Angeles, Berlin, Tokyo, Rome, Miami, Hong Kong, São Paulo, Sydney, Barcelona, Amsterdam, Madrid, Melbourne, Mumbai, Vienna, Moscow, New Delhi and Dubai also hold fashion weeks and are better recognized every year.

Fashion marketing is about combining advertising, design, business administration and an understanding of how the fashion world functions and what is going to be fashionable in the future based on current fashions and pop culture. If you are a fashion marketer, you will bring the ideas from the designers down the potential buyers, from behind the scenes.

If this sounds like the type of career you would be passionate about, it is vital to select a good fashion marketing school which offers the right kind of program for you and a great training schedule. You will need to attain good exam results to apply for a place in most respected fashion marketing schools.